The Fitzgerald is a 8,000 square metre development in Melrose North, Johannesburg. These urban apartments are aimed at the young executive wanting atmosphere and access to everything.
Together with the developers, Narrative, we came up with a concept that is different to anything else in Johannesburg. We have combined our signature sleek, contemporary aesthetic with edgy, industrial elements to create something really new inspired by New York loft-style living. Our mission was to achieve a high-end residential execution, with a bit of edge, that would also be accessible price wise. Our previous experience in the inner-city Maboneng Precinct really lent itself to this specific concept – it speaks the language of urban regeneration, a kind of cool, international aesthetic.
Another important element that elevates this development in terms of the lifestyle it offers is the focus on green spaces. We wanted to one up the traditional apartment block formula by incorporating more outdoor living. This comes by way of a central and secure grassed courtyard with benches, a number of units with their own private gardens, and spacious balconies for the floors above ground.
Context was an important consideration. The design takes advantage of the proximity and convenience of Melrose Arch, acknowledging this as part of the experience. A pedestrian gate allows residents to easily cross the road to Melrose Arch, making the centre’s amenities essentially theirs as well. In addition to this, a hotel group will be occupying a second wing of the development, separate to The Fitzgerald physically, but open in terms of its facilities to residents. The aim is to create a community around the building, thereby activating it and elevating the residents’ daily living experience.