Main Street Life is the transformation of a 1970’s light industrial building into a contemporary & creative mixed use complex. The seven - storey building is located in the Maboneng Precinct, at the eastern edge of the Johannesburg CBD.
The building houses one and two bedroom medium-level apartments, seven penthouses, a twelve room art hotel (12 Decades), and a mix of retail including, shops, launderette, music rehearsal space, independent cinema and a restaurant. The roof, which offers panoramic views of the city, serves as an events and leisure space with a bar, open-air boxing gym, plunge pool and viewing deck.
Each floor of the building is tied to a creative discipline (design, film, fashion, visual arts, architecture). Two common spaces per floor are dedicated to offer creatives, who wish to collaborate, workshop and exhibit areas within the building. All floors will hold temporary exhibitions of their discipline. The 140 one-bedroom apartments and 25 two-bedroom apartments offer the buyer a chance to procure South African furniture design, with the furnished units containing features and pieces by Daffonchio and Associates Architects and Adriaan Hugo of Dokter & Misses.
The architectural challenge lay in designing a complex building in a simple way. Emphasis was placed on ease of circulation and openness. It was important that the design of the building, particularly in the common spaces, allow for creatives to add their own touch to the building. Main Street Life is not a monument - it is a building to be used, changed and challenged by its residents.